Tuesday, November 27, 2012

Promote yourself before you've Smote yourself.


     When promoting your book, it seems intuitive to focus on the content of the book. Advertisements like:


     But what if, at first glance, the content of your book doesn’t appeal to a person, or they are unimpressed by a seemingly “gimmicky” advertisement (like in the ad for that Patricia Cromwell book above)?  If all of your energy has been poured into content promotion, you might have just lost that potential reader and that potential sale. In addition, if you’re relying heavily on word-of-mouth marketing strategies, that fish is dead in the water now too.

     
It is undeniable that the content of a book is important because, in most cases, an author’s ideas are important and people will recognize that. However, in this age of reality TV shows being granted to any Tom, Dick, or Heiress with a couple extra bucks, I think it is becoming increasingly apparent that as much as readers are interested the content of the book, people care about who wrote it, too. Promoting yourself along side that book allows people to relate to you and maybe better understand why you wrote your book. Sometimes, these grounds alone are enough to make people give your book a read. Also, by establishing the authenticity of your voice (not just being some phantom writer), you give people the opportunity to trust your point of view.

Share stories and experiences relating to you as a writer in blogs and websites that you use to promote your bookThese can be potential inspirations, obstacles, or seemingly unrelated anecdotes. They will act as friendly gateways for introducing your book to a wary stranger. The fact is, when a person perceives an author as someone they can relate to, a human being, they are more likely to be open to what that author has to say.

In short:

Empower yourself to be heard by empowering others to listen.

2 comments:

Tara Anderton said...

Amen to that! I totally agree. I have written a book and it is in the preorder stage so I have been all over my blog and other social medias trying to do just that. Letting people know who I am by writing random but equally entertaining posts about myself, and what I enjoy in a hopes that by showing people who I really am, and what I am interested in will hopefully promt them to purchase my book.
Thanks for sharing!!!!

Rebecca E. said...

tara-- much luck, what is the name of your book? Love to read it soon!

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